Branded Content
In collaboration with brands & climbing partners, Benny’s content creation in remote expedition environments, local trails, and popular crags has inspired millions of viewers on brand platforms over the last six years. Collaborations have been a variety of single-expedition contracts to multi-year sponsorships.
Clients have included: Mountain Hardwear*, CAMP USA*, Julbo North America*, Scarpa North America*, Goal Zero, Backpacker’s Pantry, Rab Equipment, Sterling Rope, Edelrid, Petzl, Filson, Revo, Smith Optics, OrthoLite, Garmin, La Sportiva, Cilogear, Heather’s Choice, Hyperlite Mountain Gear, & F-Stop.
*indicates current partnerships which are all framed for long-term collaboration.
Examples of branded content delivery forms:
Social Media Posts
Storytelling via brand blogs
Instagram Story Takeovers
Product educational & instructional content on personal & brand pages.
Photography in partnership with professional expedition photographers
Product reviews & testimonials.
Featuring specific products on personal Social pages, personal website, and brand story slides.
“Of Autumn & Ice” for Rab Equipment.
Product Feedback & Development
Enhanced product feedback and development utilizing expedition travel & a design background. These detailed documents are sent to brand product-design teams for assistance in product development. In the same regard, prototypes are tested on these expeditions and individual feedback documents are created for each prototype. Selected works below.
Autumn 2022 Product Feedback for Mountain Hardwear, 17 Pages.
Spring/Summer 2022 Product Feedback for Mountain Hardwear, 14 Pages.
Sterling XEROS Dry Treatment Development, 2020.
Quarterly Design Feedback, Sample Spring 2021
Product Design
Time spent in the mountains yields inspiration for products to meet our needs. Annually or Bi-Annually, long format product ideation documents are sent to brand product design teams to inspire & influence future design processes. Most of this work is private and cannot be shared here, but below is a small sampling.
Darchula Kitbag 150
All in one mountain pack: Built interchangeably for portering and travel. This pack is inspired by remote expeditions to Western Nepali Himalaya. On trips of this nature, bags can end up at a surplus, this is a bag for all purposes encountered.
Details:
Waterproof
Removeable Hipbelt & Tumpline (head strap)
Gear loops for adding external kit
Sleeping pad stowed against back
Stowaway shoulder straps
Full strength grab handles
Opens via a brain and lays flat to open as duffel
Soloist Alpine Kit
Lighter, Faster, Less to do! For the soloist, movement and all-day protection are everything. In this kit, a soloist can leave basecamp in a lightweight three-piece suit and step right onto the route. As temperatures change, an ultralight down vest or full down parka can be added.
Details:
Three-piece suit: Fleece, Down, Hardshell
Ultralight materials and construction
Slim fit for dextrous travel
Electric green hardshell & vibrant orange parka for enhanced visibility
Fleece & Down designed for low-bulk fit into mountain boots
Beltless construction
